Increase Your Registration Rate and Build Your Following
This article is a deep dive into some best marketing practices for those intending to build a following while using Crowdcast.
Crowdcast is an incredible platform for creators to build their businesses through live streaming. We aren’t a marketing platform, and you must do your own research if you intend to build brand awareness and a larger following. But for beginners to marketing, you can integrate these strategies into your live events.
This article explores the best marketing practices to help create a substantial audience for those willing to do the work and stay consistent. Here are some of the topics we’re covering:
- How to use integrations to take your audience off the platform
- Crafting titles that inspire action
- Why you should always write a short description for public events
- Move your existing audience off social media and onto Crowdcast
- How to invoke emotion to increase your registration rate
- SEO 101: How easily and quickly do events become discoverable?
- CTAs that your audience can’t resist clicking.
First up, if you haven’t already checked out our Getting Started support doc, spend a few minutes over there before jumping back into this guide.
Use Integrations to Own Your Audience
While having a massive following on your social profiles is helpful, it means nothing unless you own your audience. How do you do this? With an email list. Email lists aren’t for everyone, but they're the best way to keep your audience forever and to make sure they’re the first to know about your exciting Crowdcast events.
These tips will also help you avoid double opt-ins. That’s when an attendee needs to register twice. For example, clicking a link on your website which sends them to a page to click on another link to register themselves for a Crowdcast event. They can register with one click on an email in their inboxes using our powerful integrations.
Automations That Save You Time
We are proud to have a deep integration with Zapier which enables you to connect thousands of applications to Crowdcast.
Here’s some information about the available triggers and actions. Just choose your trigger (the action your attendee will take) and your action (the desired automation) to view the possibilities.
The CSV – It's not just for analytics!
If you’re just learning about integrations, don’t worry. You can still import emails you already have into your Crowdcast event. If you’ve been accepting payments on other ticketing platforms or collecting emails for the event externally, follow this process to register your attendees, avoiding a double opt-in.
💡 Pro tip: Stay GDPR compliant by creating a custom registration field asking your attendees for permission to add them to your email list, and watch your subscribers grow 🚀
Crafting Copy That Inspires Action
So, what’s copy? It’s anything that you or your team write to convert, educate, or sell. This includes your title, registration button, session descriptions, and registration page details. Even this article is considered copy. Here are the steps to ensure your copy is effective and inspires action from your audience.
Set Your Intentions
There are three steps to convert your audience from a cold lead to a red-hot buyer:
- Raise brand awareness
So, before writing ANY of your copy for your Crowdcast event, decide whether your intention is to...
- Generate more leads by creating awareness of your brand. This often includes broad free education within your niche umbrella.
- Nurture your leads by speaking directly to your niche. This free education is targeted toward your niche and most engaged audience members.
- Sell to your leads. Finally, the moment you’ve been waiting for: You’re ready to sell to your audience.
If you’re starting with a small audience, commit yourself to the long game. The marketing rule of seven says that your audience needs exposure to a message seven times before they’ll buy. But now that we are in the tech-boom age, the number is likely higher than that.
Set balanced intentions to attract, educate your audience, claim authority within your niche, and then sell. This will slowly increase your registration rate and sales over time.
The Anatomy of a Click-Worthy Title
Believe it or not, there’s an anatomy to an engaging title. It needs to be benefits-focused, specific, and invoke emotion. Here’s a free headline analyzer tool to help you include enough emotive words to make your audience click on impulse!
Of course, there’s another layer to killer titles, but this step isn’t as important as the first: SEO, or search engine optimization, will help you get featured on the first page of Google and other search engines. It’s worth learning about over time but not allowing it to consume you too much. Focus on delivering quality content, and SEO will come over time with effort and research. We’ll dive deeper into SEO later.
Make it Obvious
You’ve set your intentions. Now, you need to make any button or link copy obvious. If you want an audience member to take action, make the call clear and let your personality shine elsewhere. These are the places you want to make your copy simple:
- Your CTA button
- Any links embedded in your emails or on your registration page
Here's an example of making your button copy obvious. A CTA is a helpful call-to-action tool that you can use to redirect your audience to a landing page or product. They’re an absolute game-changer for conversion rate, and you can track how many audience members click on your CTA while using Crowdcast.
Where and How do I Share my Event?
Use your existing audience (even if it’s small) to promote new events on all of your social media channels. Some other places to build authority within your niche could be:
- Facebook groups
You can also repurpose the material in your events to share to:
- IG Reels
Video content increases your engagement and makes your social media channels more visible to a larger audience. You don’t have to reinvent the wheel. Simply export your events as an mp4 and repurpose the best parts to generate hype for your next event. More on this below 👇
Generating Hype to Attract a Larger Audience
No one likes missing out. Invoke some FOMO (fear of missing out) on your social media channels to help you increase your registration rate for future events.
1. Download the HD recording of your event and turn it into a podcast. Or edit it into a short video highlighting the best parts, and share it on other popular platforms. The content is yours to own. So, download it and share the parts you can! 2. Embed the recording or live event on your website. Want to turn your Crowdcast into a free Masterclass offering? Want complete control of your landing page branding? You can embed the frame into your website.
The sky's the limit when it comes to creating hype. No one likes FOMO, so let your audience know what they’re missing out on.
Expand Your Reach With Multistreaming
An issue that some hosts face is transferring their existing audience over to Crowdcast. You might have a substantial audience on Twitter, Instagram, or Facebook, but getting everyone over to a new platform can be challenging. That’s where multistreaming comes in handy.
Here are some more technical tips to set up multistreaming. During the event, make sure you do these things to bring your audience over to Crowdcast:
- Drop links to the Crowdcast event page in the multistreaming chat bars
- Explain where you’ll be responding to chat comments (note: comments on other platforms don’t automatically populate into Crowdcast)
- Explain the benefits of having questions answered using the Ask a Question feature on Crowdcast
- Incentivize your audience with a juicy call-to-action or giveaway by coming over to Crowdcast
If you’re here, chances are that you love the features of Crowdcast to engage with your audience. But they’ll also need to see the benefits of making the extra effort in leaving their current platform. Multistreaming allows you to meet them at their platform before moving to the full Crowdcast live streaming experience.
What Notifications Does Crowdcast Provide Attendees?
We send out a couple of automated emails to your attendees to help increase live attendance:
1. Attendees get an email when they register for your event. 2. Attendees receive a reminder email 10-minutes before an event. 3. Your Crowdcast followers will receive an email whenever you create a new public event.
What is a Crowdcast Follower?
You’ll notice that you can gain followers on Crowdcast like many other platforms. To gain Crowdcast followers, they’ll need to click on your profile link, then opt-in to follow you while logged into Crowdcast.
The benefit of having followers is that they’ll automatically be notified 10-minutes before you go live.
A substantial following may increase your registration rate because of these helpful notifications. You could increase your following by directing your audience to click on your profile logo during an event and then click that follow button.
How to Make Your Event Searchable on Google
While we can’t guarantee your search engine results, these tips will help you dive into your ideal audience's search habits to give you a better chance.
Do Your Research
If you want to be searchable on Google, your title must answer a person's question. Let’s just say someone searches “fun weight loss workouts without equipment” your title of “The One and Only Bodyweight Burner by Personal Trainer Penny” is catchy. Still, it’s not likely to populate in search engines because it doesn’t answer or include any of the words of the searchers’ questions. Some great places to conduct research are...
- Google Keyword Search
- Facebook groups
- Advanced SEO tools (like Ahrefs or SEM rush)
- Amazon Reviews (or products aligned with your niche)
This research will help you understand the critical questions asked by your ideal audience to ensure you’re tailoring your marketing copy to them.
SEO is search engine optimization, and while it's difficult to fully understand the complex search engine algorithm, there are few proven tips that help. First, create short and long-chain keywords.
Let’s use the example above. Penny, the personal trainer, wants to provide fun bodyweight workouts on Crowdcast. They research the customer and find that workouts without equipment are searched frequently on Google, but it’s less likely to be discovered because it’s a popular search term. "Workouts without equipment" is their short-chain keyword.
Penny narrows down their audience more by learning many people are talking about “fun weight loss workouts” in a Facebook group they’ve joined. Their long-chain keyword is “fun weight loss workouts without equipment.” Penny should include these long and short keywords to their...
Some other factors that affect how your content populates on search engines are...
- The domain - you’re in luck if you’re a small business. Crowdcast.io likely has a higher domain ranking than your website.
- How long do people spend on your page - producing killer content.
- If they click links on your content - providing call-to-actions.
- When they click off your page and continue scrolling through the search engine.
That was a lot of information to digest, so don’t worry if you don't feel like a master yet. If there’s anything you take away from this article, keep producing incredible content, and keep your text audience-focused.
Create Irresistible CTAs
Now that you know the intentions of your Crowdcast event, you can create an irresistible call-to-action. If you’re reading this, you likely want to funnel your audience until they become paying customers. You do this by…
- Running a value-packed Crowdcast.
- Proving more educational or value-driven content in your CTA.
- Making the call-to-action clear and concise.
- Give them a call-to-action once they’ve consumed the Crowdcast.
- Provide only one or two calls-to-action during a sales event.
If you’re a passionate creator with many ideas, you may want to help your audience with everything at once. But you need to keep it simple for them otherwise they'll often become overwhelmed and take no action.
Decide on the right CTAs for each event. At the end of your event, leave the call-to-action with them as you part, so they can engage with you further. If it’s your parting words and they loved your event, you’re more likely to get clicks.
Questions or suggestions? Email us at firstname.lastname@example.org. Happy Crowdcasting! 🎥