How to use UTM Campaigns to Grow Your Audience
Measure the effectiveness of your digital marketing campaign through UTM tracking metrics.
There are many ways to market a Crowdcast event. The entire event is located within a single URL, so it’s easy to simply share that URL throughout your social media and email channels.
The problem is it’s hard to tell which channel is capturing the most attendees. If you know where you're the most successful, you can double down on the channels that work. 💪
That’s why we’ve designed our analytics dashboard to include UTM tracking metrics. UTM codes are snippets of text added to the end of a typical URL that help you track where your event traffic is coming from. For example, you can create separate UTM links for Facebook, Twitter, and Instagram. That unique URL you created for each social platform will help you track clicks from those channels.
These are the most important elements of a UTM link:
- The main URL of your Crowdcast event
- Campaign source – A social media platform, newsletter, marketing affiliate, etc.
- Campaign medium – A social media post, an email, an advertisement, etc.
- Campaign name – For Crowdcast purposes, this might be a word or two signifying which event you’re tracking or the event date.
This is an example of what a UTM link looks like:
Your UTM analytics for an event appear as pie graphs on your analytics report. You can separate UTM analytics based on page views, meaning someone simply visited your registration page, or based on registrations, meaning they actually signed up to join your event.
- If an attendee has already viewed your event and then clicks a UTM link, that activity will not be reflected in your analytics since that was not how they initially arrived at your event.
Questions or suggestions? Email us at firstname.lastname@example.org. Happy Crowdcasting! 🎥